New Error Detailing in Requests Tab of Ad Inventory
The Requests tab allows you to detect errors that occur during the operation of ad inventory.
We have added new hints with block details for No Campaign and JSTDS Filter metrics.
When you hover over the value No Campaign, a hint opens containing the reasons why campaigns were not displayed:
- Matching displays the number of events caused by the absence of campaigns to show. In this case, it was not possible to find any campaign that would match the particular request.
- Limit displays the number of events in which campaigns were selected for the user, but because of the limits set in the Budget and Limitations blocks of the campaign settings, they were blocked.
- Bidding shows the number of events during which the campaign matches the request and passes the limits, but its demonstration was blocked due to minimum bids, ROI, or other bidding rules that are set in campaigns and the ad inventory.
JSTDS Filter displays the number of requests that filters configured in the ad inventory block.
The indicator is especially useful for analyzing ad inventory traffic sources. You can better understand why requests from the source are rejected.
Payment Type Setting for SSP / Feed-platform
In the Payment Type drop-down list, you can select the trigger to charge a commission for a webmaster. There are several payment types available for RTB platform types. Depending on the agreement with the publisher, you can set the desired method.
Adomain Attribute for OpenRTB Response
The value of the adomain attribute is the domain of the Target URL.
For some publishers, the field may be a prerequisite to show ads. Based on the adomain value, publishers can block individual ads if they consider the advertiser’s domain to be unreliable.
This is an example of an OpenRTB campaign response with a Push type of promotional material:
{
"id": "AAWMpl5DhQAAAAAAAElOGQASAPe65MsA",
"seatbid": [
{
"bid": [
{
"id": "AAWMpl6ajQAATTMCAElOGQASACJblX0A",
"impid": "AAWMpl5DhQAADyUCAElOGQASAEZZa1YA",
"price": 0.76,
"nurl": "https://domain.space/rtb/p/w/AAWMpl6ajQAATTMCAElOGQASACJblX0A",
"burl": "https://domain.space/rtb/p/bil/AAWMpl6ajQAATTMCAElOGQASACJblX0A",
"adm": "{\"native\":{\"ver\":\"1.1\",\"assets\":[{\"id\":1,\"title\":{\"text\":\"Heading\"}},{\"id\":2,\"data\":{\"value\":\"description\"}},{\"id\":4,\"img\":{\"url\":\"https://domain.space/rtb/p/s/AAWMpl6ajQAATTMCAElOGQASACJblX0A\"}},{\"id\":5,\"img\":{\"url\":\"https://domain.space/rtb/p/s/AAWMpl6ajQAATTMCAElOGQASACJblX0A?bi=1\"}}],\"link\":{\"url\":\"https://domain.space/rtb/c/AAWMpl6ajQAATTMCAElOGQASACJblX0A?fp=57c180b530cdcda8fafa9834c0a03eec670597c6\",\"clicktrackers\":null}}}",
"adomain": [
"1.ad-domain.com"
],
"cid": "54737",
"crid": "c1577fca88",
"exp": 300
}
]
}
],
"cur": "USD"
}The Target URL is specified in settings of promo materials or transmitted in responses from DSP campaigns.
New Suggests in the White/Black Lists of Campaigns
We have added a new search field with suggestions to the carrier, vendor, and device lists.
It should be recalled that the carrier list depends on GEO targeting.
Note: names of carriers, vendors, and devices must be separated with the “;” symbol.
Knowledge base
- New article «Create Managed Advertiser».
- New article «Integrate Managed Advertiser via Postback URL».
