How to set up Directlink Promo Material

Highlights #

Create a promotional material to launch a saved campaign.

After setting up the campaign, the system will transfer you to the new Promo section. You need to fill out this section because here you can add the Target URL, to which traffic will go.

Block Information #

First, name a promo material. You can copy it from the offer name.

Select one of the methods to open promotional materials from the Render Type drop-down list:

• HIDE REF — with hiding referer. The address of the page from which the user came is hidden. We recommend using it in most cases.
• 302 — without hiding referer. Promo opens via Traffic Delivery System. This option is required when the advertiser wants to get an HTTP referer.

If during the creation of the campaign, you selected Directlink as the type of promo, the platform will automatically select the same item in the list Type of ad inventory. Do not forget to confirm the selection.

Please note: the list of ad inventories depends on campaign settings. If the appropriate type of promo is not available, make sure you select the Directlink or All option on the campaign page.

A showcase is a special intermediate page with a few promotional materials. For example, it can consist of native ads and imitates a news feed.

You can block or allow the display of ads on the intermediate page by ticking the corresponding box.

If you are setting up CPA campaigns, you can use the HTML pre-landing page. The pre-landing page is a one-page website with an advertisement for a product/service designed to increase conversion and warm-up a visitor. A person clicks on an advertising banner and goes to the pre-landing page. It should motivate him to buy. Then the user goes directly to the site, where he can purchase products or use some kind of service. You can read more about the HTML pre-landing page and its settings in the separate article (coming soon).

Please note that we use directlink without a pre-landing page in this example.

Block Setup of placement types #

The setting of placement types depends on the chosen type of inventory. The inventory or method of promo display in an advertising driver, in turn, depends on the placement types. Placement types are set in accordance with the type of advertising material.

The platform contains the following varieties:

• Directlink is a Target URL through which you can redirect users to the advertiser’s resource.
• Wp Plugin is a WordPress CMS plugin that inserts ads on the publisher’s website in the form of Download buttons. Using the extension, the publisher can customize the placements and styles for the buttons.
• Popunder is a browser window or tab that automatically appears when a user clicks on a site with installed Popads js.
• Payload is the type of inventory used on download sites. It is a Download button that appears when the platform selects a suitable campaign for a site visitor.
• Download Inpage is a JS code and button tag. The publisher indicates where the button should appear. When the user clicks on the button, a pop-up appears on the site page with a call to download the file. As soon as he clicks on a pop-up, a new tab with an ad opens.
• Banner can be in the form of an image or an HTML file.

Please note: when you select an ad inventory and a method of loading promotional material, some types of placement will be unavailable.

Block Target page URL #

In the last block, you must specify the link to the landing page of the resource. The user will be directed to it from the advertisement. You can select a link type for the Target URL:

• Regular. A link leads to a simple page (landing page). It might look like this: https://www.viber.com/download-android-update/.
• File. The link redirects the user directly to the document. This type is useful when the advertiser does not have a landing page. For example, when a user clicks on directlink, he will immediately begin to download the file: https://download.viber.com/apk/ViberAndroid-9.6.5.5.apk. An advertiser can use the HTML pre-landing page for similar purposes.
• Mobile Deep Link allows you to specify a link to a section of the mobile application. When a visitor clicks on the link, he will go to the part of the application with a specific section or product card. For example, a link tg://resolve/?domain=trickort will direct the user to the appropriate Telegram messenger group.

Target URL has dynamic parameters. They pass information about the user to the advertiser. Based on them, the system selects promotional material.

Add dynamic parameters according to the instructions in tooltips. The list of these parameters is under the field with the same name.

Now copy the target address from the advertiser’s page. Insert URL in the appropriate field on the platform. Make sure that the link does not contain parameters that the platform doesn’t support. Some options may not work with postback. Click Save.

Please note: if the advertiser’s account settings contain Target URL parameters, they will be automatically substituted into the Target URL. Make sure that you do not duplicate the parameters from the advertiser’s account during the Target URL setup. Otherwise, this will cause errors. Read more about this in the article Integrate MANAGED Advertiser via Postback URL.

Change the status of the promotional material from Draft to Launched in the appeared Management block.

To find out about conversions, you need to set up a postback on the advertiser’s page. More information about this process you can find in a separate article.

Return to the campaign settings page and change its status. After that, the campaign will be fully launched.

Let’s summarize the material:

1. You need to set up promotional material to launch a saved campaign.
2. Target URL is an important part of creating a promo. This link will receive traffic.
3. It is important to change the status of the campaign and the advertisement to start their work.
4. After creating the promotional material, you can set up postback, which will let you know about the conversions.